
About Us
Carenomix is a behavioural economics based consultancy. The leadership team has over 2 decades of experience in health promotion and prevention, having lead the development of one of the world’s largest incentive base wellness businesses. With both medical and management consulting expertise, the team applies behavioural economic theories and communication tools to facilitate customer engagement and behaviour change.
Meet Carenomix

Dr Craig Nossel
Carenomix Co-founder
After heading up Discovery Vitality Wellness for 16 years, Craig co-founded Carenomix. As a medical doctor, Craig’s passion lies in the health and wellness industries and in applying strategic thinking, innovation, product development, and marketing to drive positive health behaviour change.

Carly Basset
Carenomix Co-founder
Beginning her career in management consulting, followed by working on the Discovery Vitality product development team, Carly developed a passion for formulating and developing strategies focused on driving positive behaviour change through the use of behavioural economics, technology and data.



















